Clerdata
Clerdata
Clerdata
Data Intelligence Software for Incremental Growth
Understand the effects of your marketing, retail media, and trade actions on your bottom line.
LEARN MOREMeet the Next Generation of Incremental ROI Measurement
Clerdata harnesses the power of advanced statistical modeling to deliver an accurate iROI in real time. Our causal model leverages your company’s historical data to deliver the iROI of marketing, retail media and trade spend on incremental sales.
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Navigate Complex Business
Risks with Real Time Insights
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Drive incremental sales with real-time & actionable insights
Measure “halo effects” of retail media investments across sales accounts, optimize spend, and understand what is actually driving incremental sales. Get away from siloed performance metrics.
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Reduce inefficient marketing spend and price promotions
Maximize efficient marketing & trade spend in a volatile environment with easy to understand recommendations. Companies using Clerdata average a 20% gain in marketing efficiency.
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Communicate & justify budget decisions more effectively
Clerdata insights make communicating budget pivots to leadership clear and concise. Level up the organization's marketing intelligence and foster a “test and learn” culture.
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Clerdata is redefining
incremental ROI for customers
"The challenge with traditional marketing mix is that we had to wait a year or more, which was frustrating and a challenge for people who own budgets and own resource allocation. This is why it's been a great partnership with Clerdata - real time iROI for better decision making."
Chief Marketing officer,
High-growth food company
"We needed to trim back our portfolio and focus on two or three big bets that really play on a national level. Having the data story to back that up is key for decisions and communicating that to retailers."
Chief Commercial officer,
Publicly traded beverage company
“We need the Clerdata holistic measurement tool because, when we reach out to these retail media networks, they're obviously going to stack the data in their favor to try and give us a good number... Our job is to make sure every dollar is spent well.”
Chief Marketing officer,
Category leader,
best in class cpg
food company
"The challenge with traditional marketing mix is that we had to wait a year or more, which was frustrating and a challenge for people who own budgets and own resource allocation. This is why it's been a great partnership with Clerdata - real time iROI for better decision making."
Chief Marketing officer,
High-growth food company
"We needed to trim back our portfolio and focus on two or three big bets that really play on a national level. Having the data story to back that up is key for decisions and communicating that to retailers."
Chief Commercial officer,
Publicly traded beverage company
“We need the Clerdata holistic measurement tool because, when we reach out to these retail media networks, they're obviously going to stack the data in their favor to try and give us a good number... Our job is to make sure every dollar is spent well.”
Chief Marketing officer,
Category leader,
best in class cpg
food company
Meet The Team Behind Clerdata
Economists and data scientists with over 45 years' experience. We are passionate about leveraging data to drive actionable efficiency and democratizing access to advanced analytics.
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Meghan Corroon
Chief Executive Officer
Peter Lance
Chief Technology Officer
An innovative leader trained in demography with 17 years' experience leading data science teams. She has led international teams of more than 200, and worked with clients including The Bill & Melinda Gates Foundation, African and Asian governments, and CPG companies of all sizes.
An economist and statistician with 20 years' experience in data system design, statistical programming and visualization of findings. He designs and executes data systems and analysis plans that generate statistical insights that provide clear answers to actionable questions.
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Amanda Milling
Chief Growth Officer
David Conorozzo
Chief Software Engineer
An accomplished software sales leader with a proven track record in optimizing revenue growth. She excels in both sales strategy and execution, having achieved high performer status from a Fortune 1000 tech company and led sales strategy and expansion into multiple new markets.
David has held positions of CTO and Senior Software Architect. He holds numerous patents on Database Communication software and dynamic data storage. Over a 25+ year career, he has vast experience in Data Integration and Data Connectivity involving many platforms and APIs.
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Meghan Corroon
Chief Executive Officer
An innovative leader trained in demography with 17 years' experience leading data science teams. She has led international teams of more than 200, and worked with clients including The Bill & Melinda Gates Foundation, African and Asian governments, and CPG companies of all sizes.
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Peter Lance
Chief Technology Officer
An economist and statistician with 20 years' experience in data system design, statistical programming and visualization of findings. He designs and executes data systems and analysis plans that generate statistical insights that provide clear answers to actionable questions.
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Amanda Milling
Chief Growth Officer
An accomplished software sales leader with a proven track record in optimizing revenue growth. She excels in both sales strategy and execution, having achieved high performer status from a Fortune 1000 tech company and led sales strategy and expansion into multiple new markets.

David Conorozzo
Chief Software Engineer
David has held positions of CTO and Senior Software Architect. He holds numerous patents on Database Communication software and dynamic data storage. Over a 25+ year career, he has vast experience in Data Integration and Data Connectivity involving many platforms and APIs.
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